Web visitors spend increasingly less time on your e-commerce sites, especially since they are searching for the best opportunities presented immediately.
I want to share with you a recent customer case study in which a proactive Living Actor™ Virtual Agent boosted the transformation rate by 30% for online products and service subscriptions for a French retail bank, Banque Populaire Rives de Paris (BPRI).
|Client||Banque Populaire Rives de Paris
French Retail Bank
|Mission||Emma is the Virtual Guide for Banque Populaire Rives de Paris. Her mission is to answer any questions clients may have about their product and services, as well as propose guided visits of the site and product pages. She assists in the subscription process and handles complaints.
Thanks to the proactive customer engagement of the Living Actor™ engine, Emma knows when it’s most appropriate to offer her services and guidance.
Decision tree for the Virtual Agent Emma, on Banque Populaire website
With pre-defined decision trees, Emma offers contextualized assistance and advice.
She can answer deal-breaker questions and reassure clients before they make their final order.
After only 5 months, Emma dramatically increased their conversion rate by 30% or more, depending on the product.
Emma collects rich analytics and reports quantitative user behavior data to the marketing team. The result yields increased customer knowledge and reliable marketing insights.
||The project was led by the Cantoche Professional Services Consulting Team with the close cooperation of the client’s marketing team.
Emma is Powered by Living Actor™ Assistant.
This post is also available in: FRENCH