According to Latitude Research in a study about “The Future of Storytelling”, digital characters is a new opportunity to best engage key audience targets providing insights for content creators and marketers.
78% want to “friend” a character digitally (e.g., receive Facebook updates, text messages, etc.), with the ability to sway the character’s decisions—just as with a real friend.
Read the full article at http://files.latd.com.s3.amazonaws.com/Latitude-FoS-Phase-2.pdf
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