The Michelin Man (as know as “Bibendum”) has been awarded the “Icon of the Year” prize by Advertising Week magazine.
So as to celebrate his nomination, the Michelin Man and his mascot buddies have been walking down Madison Avenue in New York City on October 4, 2011!
Cantoche has collaborated with Michelin’s Marketing and Internet Departments in 1998 and more recently in 2011 to give life in 3D to the Bibendum on Michelin’s corporate website.
You can read a complete article on this subject on The Street webiste.
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